GUINNESS SIX NATIONS

#PARTOFTHEPACK

MAKE THE GUINNESS SIX NATIONS THE MOST INCLUSIVE GAMES IN THE WORLD

Idea & Concept
Visual Identity
Creative Direction
Design

Invited to join Creative Equals' collaboration with D&AD for the "Disabled Creatives" initiative, my teammate Imie and I embarked on making the Guinness Six Nations the most inclusive championship.

Our integrated campaign, powered by Guinness aims to spark conversations around inclusivity and inspire rugby fans to be part of the change. We aimed to redefine inclusivity in rugby and received the "Best Innovative Response" award from Diageo. Together, we created a lasting legacy of diversity and unity.

MEETING OUR AUDIENCE
PACKAGING INITIATIVE

XPRMNTS